Test both on a real task, like turning form submissions into CRM records and sending Slack alerts. Zapier often wins on approachability and simplicity. Make excels with complex branching and visuals. Price structures differ. Choose based on needed complexity, expected volume, and how comfortable you feel reading logs during stressful moments.
Airtable gives friendly relational data and powerful views. Notion offers delightful context and lightweight databases. Google Sheets remains unmatched for quick math and broad familiarity. Pick one primary source of truth to avoid drift. Define ownership, backup cadence, and access rules early so collaborators never wonder which table matters.
Your automations are only as good as the inputs. Use required fields, inline validation, and helpful examples right inside the form. Prevent junk with honeypots or captcha. Normalize phone formats and countries. Add delightful microcopy. Clean data means fewer edge cases, faster troubleshooting, and more confident decisions across your entire system.
Use regex and picklists to stop bad entries at the door. Create dedupe rules based on email and domain. Standardize names for automations, fields, and folders. Clarity prevents embarrassing mistakes, speeds onboarding helpers, and makes your own troubleshooting less stressful when deadlines press and patience feels painfully thin.
Use strong account passwords and multi factor authentication everywhere. Avoid storing secrets in plaintext fields. Restrict shared links. If you touch EU residents, review GDPR basics and be transparent about data flows. Small steps build trust, reduce fines risk, and show professionalism that opens doors to partnerships and referrals.